Storied

Page Layout for Storied Landing Page: "Preserve Your Family Photos Forever"

I was selected to complete a design challenge for Storied, a platform focused on helping users preserve and share their family stories. The assignment was to create a desktop landing page targeting adults 50+, encouraging them to digitize and preserve old family photos.

Working independently, I researched Storied’s existing branding and tone, then designed a visually compelling, emotionally driven landing page that aligned with their heritage-inspired style. My approach emphasized clear messaging, intuitive layout, and nostalgic visuals—tailored to a demographic that may not be tech-savvy but deeply values family legacy.

My Role

Product Designer — UX/UI Design, Branding, Layout Strategy, Copywriting, User-Centered Design

Team

Solo Designer Contractor

Timeline

May 2025

Tools

Figma, Adobe Illustrator, Photoshop, Google Fonts, Unsplash (for placeholders), Zoom (for feedback)

Project Overview

What Was Asked:
Storied invited me to complete a design challenge focused on marketing-driven design within their brand system. The task was to create a single desktop landing page targeting adults aged 50+—an audience likely to have boxes of old family photos and a desire to preserve them.

My Approach
To design a landing page that felt both emotionally resonant and easy to navigate for the 50+ audience, I focused on three key pillars: clarity, warmth, and storytelling.

The Outcome
The result is a landing page that feels like an extension of the Storied brand—both emotionally powerful and practically helpful. The design builds trust, reduces user hesitation, and makes it easy for users to take the next step.

Still Works on Tech Older Than Your Uncle’s Jokes
Yep, that’s an actual dinosaur. And guess what? Even this thing can preserve your family photos with this layout. If you can turn it on without it catching fire, you can keep your memories Storied.

Also Plays Nice With Your Shiny New Mac
For those of you with, you know, functional tech… If you're rocking a fresh Mac with 87 tabs open and zero chill — good news: you can upload photos, build your family tree, and still have time to humble-brag to your cousins. This layout makes it stupid-easy to look like the organized one in the family.